These days, young people are switched on and media savvy. They don't want ads pushed down their throats. In this social connected world they strive for authenticity. And that's where Lo & Behold comes in. We're a creative, media company. Part agency, part Publisher. Our mission is create and distribute culturally relevant and influential content. we do this with the help of influencers. Think of it as content created by your audience for your audience.  and we're looking for brands to partner with. we have a simple approach. Make stuff people actually want to engage with. Interested? Let's talk.

 
 

The 5 steps to creating culturally relevant content

We aren't a traditional media company. We don't have rate cards. We don't do media kits. We don't sell advertising space. We work with you to create a bespoke creative solution. In order to help you understand how we work, we've put together this case study featuring Organic dynamic. 

Jack Candlish from Organic Dynamic

Jack Candlish from Organic Dynamic

1. Finding the right brand to partner with

 Jack Candlish approached us about promoting his new surfboard company called 'Organic Dynamic'. He didn't have a massive budget, but he didn't need one. 

For us, partnering with the right brands is crucial. If you think your brand might be a good fit, give us a shout.


Step 2. Tap into relevant influencers

As much as we love surfing, for the sake of credibility we thought it was essential to find authentic people to help tell the story. In this case we knew just the guy as we had just kicked off a surf series called 'Staying Salty', hosted by a local surf influencer by the name of Malcolm Mersham. He was keen to get involved and helped up put the feature together. 

Malcolm Mersham carving it up at Lyall Bay

Malcolm Mersham carving it up at Lyall Bay


storyboard-pic_page_2.jpg

3. Develop a culturally relevant strategy and concept.

Next step was to figure out the right approach. As this was such an innovative product, we decided to go for a mini documentary approach - and allow Jack to tell his rather unique story. 

The first step was shooting the interview which we decided to do in Jack's shaping bay. The next step was waiting for waves (no mean feat in Wellington and the reason the feature is called Staying Salty). When the waves did finally hit Lyall Bay, we got two local surf DOP's to help shoot the surf footage. 

Once we had all the footage, we edited it together and the video was good to be published. 


4. Execute the idea in the best way possible, and distribute on relevant platforms. 

Screen Shot 2017-10-05 at 5.37.44 PM.png

We created a master version for our website, and bespoke versions for Facebook and Instagram. We consider variety of factors for social. Length, audio, subtitles and aspect ratio. 


5. Measure, learn and adapt. 

Facebook

Screen Shot 2017-10-04 at 4.54.02 PM.png

For this campaign, FB was our primary channel. We reached over 70 000 surfers in Australia and NZ, who showed a preference for carbon neutral surfboards. Total media budget: $100. 

FB was our main channel. And our primary goal was engagement. This FB post had an engagement rate of 108%. That’s about 10 times higher than the FB average. And it means some people were watching it more than once. Of course we were targeting an engaged surfer audience.

instagram

Insta.png

Instagram picked up some additional impressions, but this was purely organic. 

If you want to chat further about what we can do for your business or brand, or even grab a cheeky beer at our local, send us a message:

Name *
Name