These days, young people are switched on and media savvy. They don't want ads pushed down their throats. In this social connected world they strive for authenticity. And that's where Lo & Behold comes in. We're a creative, media company. Part agency, part Publisher. Our mission is create and distribute culturally relevant and influential content. we do this with the help of influencers. Think of it as content created by your audience for your audience. and we're looking for brands to partner with. we have a simple approach. Make stuff people actually want to engage with. Interested? Let's talk.
The 5 steps to creating culturally relevant content
We aren't a traditional media company. We don't have rate cards. We don't do media kits. We don't sell advertising space. We work with you to create a bespoke creative solution. In order to help you understand how we work, we've put together this case study featuring Organic dynamic.
1. Finding the right brand to partner with
Jack Candlish approached us about promoting his new surfboard company called 'Organic Dynamic'. He didn't have a massive budget, but he didn't need one.
For us, partnering with the right brands is crucial. If you think your brand might be a good fit, give us a shout.
Step 2. Tap into relevant influencers
As much as we love surfing, for the sake of credibility we thought it was essential to find authentic people to help tell the story. In this case we knew just the guy as we had just kicked off a surf series called 'Staying Salty', hosted by a local surf influencer by the name of Malcolm Mersham. He was keen to get involved and helped up put the feature together.
3. Develop a culturally relevant strategy and concept.
Next step was to figure out the right approach. As this was such an innovative product, we decided to go for a mini documentary approach - and allow Jack to tell his rather unique story.
The first step was shooting the interview which we decided to do in Jack's shaping bay. The next step was waiting for waves (no mean feat in Wellington and the reason the feature is called Staying Salty). When the waves did finally hit Lyall Bay, we got two local surf DOP's to help shoot the surf footage.
Once we had all the footage, we edited it together and the video was good to be published.
4. Execute the idea in the best way possible, and distribute on relevant platforms.
We created a master version for our website, and bespoke versions for Facebook and Instagram. We consider variety of factors for social. Length, audio, subtitles and aspect ratio.
5. Measure, learn and adapt.
For this campaign, FB was our primary channel. We reached over 70 000 surfers in Australia and NZ, who showed a preference for carbon neutral surfboards. Total media budget: $100.
Instagram picked up some additional impressions, but this was purely organic.